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Home News June 2005 28th
Icon Imprint Mentioned in Article |
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From Lying in the Gutters: |
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It could be that CEO of Marvel, Isaac Perlmutter, had a reoccurrence of his allergy to publishing a product that Marvel do not benefit from 100%. Even though the Ultraverse payments may be low, it's the principle that counts - especially where it concerns possible future multi-media exploitation. That is where Marvel has made most profit of late, with movies, toys and games. Since Marvel could not see full profits from those properties either, it makes more business sense for them to pursue other concepts, through both divisions. And Joe Quesada has stated how long and hard he fought to get the Icon imprint up and running - and even then, this has been justified internally as an SOP [Standard Operating Procedure] to retain creators that Marvel value highly. But for the Ultraverse, that justification isn't there. And to boot, the very simplicity of those contracts means that there is no wiggle-room. |
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