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Re: News from Pittsburgh Comicon Posted By: MACK! In Response To: News from
Pittsburgh Comicon (David Thornton) : From Comicon.com: And speaking of Bendis, at his : Short for Mack-Oeming-Bendis, the “MOB” logo will be on The M.O.B. (Mack, Oeming, Bendis) imprint of books at Image are just a
way of heading our solicitation ads in the Previews catalogues so that
retailers and readers will know what kind of identity, readership,
history, and personal dedication that our personal books will have. Image
is a big company with a lot of different titles. A lot of them come and go
and have their own varied audiences. We figured this (M.O.B. label) was a
way to sort of stick together as friends and creators and let retailers
know where our books stand.
We've spent years cultivating our readerships and spend a certain kind
of personal dedication and artistic experimentation on our books. There
are a lot of different kinds of wonderful books in the Image section of
the catalogue, some new, some old, some for a very different readership
than we have. Having our personal M.O.B. imprint on each of our personal
books is a testament to the diversity of the different kinds of books at
Image Comics. And it is also a way to remind the retailers that all the
books by Mack, Oeming, and Bendis share a large crossover in readership,
have a built in base of readership that we have cultivated and nurtured
for close to ten years, and are from creators that are committed to our
titles and our readerships and our personal integrity as creators.
Our imprint line WILL NOT be on the FRONT COVERS of our books. It will
be on the Solicitation ad and on the INSIDE FRONT COVERS with the book’s
personal info. At least this is how we intend for it so far. We didn’t
intend to make any official announcement for this yet, but I guess someone
pried it our of Bendis in one of his panels. I wasn’t going to announce it
until the launch of my new upcoming Kabuki series from Image. In fact we
were still discussing the name of our imprint and design. But the Mack,
Oeming, and Bendis line just sort of became what it was called until then,
and I guess the initials of that (M.O.B.) have kind of stuck now that it
has been mentioned in the press.
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